How to Make Your Business Work for You
Just like everything else in life, business is cyclic. And there’s nothing more futile and frustrating than wishing or trying to force yourself to be in a different season rather than accepting where you are, embracing the natural flow, and making the most of the gifts it has to offer. By harnessing the energy of the season your business is in, you’ll find more alignment in your work and the efforts you put in are naturally going to yield better results.
I’ve created this guide so that you can tune in and identify where you’re at right now, and give you some ideas for making the most of that energy.
In nature, spring has a positively buzzy energy to it doesn’t it? The same is true in business. This is the time when we’re full of new ideas, often feeling pulled in many directions at once, deciding what seeds to plant. Rather than a time for sustained action, spring is a time for dreaming and slowing nurturing the new buds that will bare fruit later on. Take advantage of it by:
- Brainstorming changes you might want to make in your business or projects you might want to launch
- Sketch out ideas and projects that have been bouncing around in your head
- Meditate, dream on, or journal about ideas you’re thinking about pursuing to see whether they feel right
- Reach out to new contacts that you might want to collaborate with
- Create an action plan that you can follow through on during the summer phase
- Put the systems in place that will allow your work to flow more easily
In summer, we do the heavy lifting of growing those seeds that we planted in spring but we also get to enjoy the fruits of our labour. It’s a time of abundance as everything unfolds as it should due to the structures and plans we created during spring. If you find yourself in summer you might want to:
- Launch something new. With that summer energy it can often feel easy to take an idea from fruition to launch really quickly because you have a lot of momentum behind you. If you’ve dreamed into it during spring and it feels right, I say go for it!
- Schedule a lot of your social media and email marketing, host a webinar, and/or talk to camera on Instagram Stories. This is the most extroverted of the seasons and you can take advantage of it by creating a lot of content for your audience so that there’s always new stuff going out even when you might be feeling a bit more camera shy.
- Create something big. You’ll likely have the energy required to work on it day after day so whether it’s creating an online course, setting up a podcast, writing a book, or designing a fashion line, if your next project requires a lot of leg work, this is a good time to do it.
- Balance long hours with regular rest. Seasonally, summer is for going to the beach and relaxing in beer gardens as well as working hard tilling the fields, right? So if you’re putting in a lot of time right now, make sure you’re balancing that with rest and fun so that you don’t burn out.
In autumn, we continue the harvest but just as the natural world begins to die away for the winter, this is also the time when you have a keen eye for noticing what’s not working in your business so you can prune that away and make space for new growth. You’ll often notice you’re in an autumn phase if you’ve been having a lot of niggly feelings that things aren’t quite right. This can sometimes manifest as self-doubt but ultimately it’s a good thing because if we get to the bottom of those feelings, we can create a business that’s in better alignment with who we are and what we want. Honour the autumn energy by:
- Working with a coach who can help you get much-needed perspective on what’s not working in your business and what you might want to change
- Evaluating your finances. Do you know exactly how much is coming in and going out? Are you saving enough for tax season? Are there any unnecessary expenses that you could cut out?
- Similarly, look at the systems you currently have in place and the software you’re using. Are things set up as effectively as they could be? Are there any new systems that you need? Is there a better software out there for where you’re now at in your business? Could things be streamlined and simplified?
- Celebrate your wins and all of the hard work you’ve put in. Too often as business owners we rush from one thing to the next without recognizing how far we’ve come. Traditionally autumn is a time for celebrating the harvest. How can you celebrate yourself and your work?
Winter is really a time of rest. It’s when we repair and recharge. It’s cosy and peaceful but not totally sedentary. Underground there’s still plenty going on. Roots are growing. Seeds are germinating. And in your business, new ideas are likely starting to form - perhaps slowly and quietly, but they’re there nonetheless. Give yourself a truly restful winter by:
- Maintaining fierce boundaries and saying “no” to anything that isn’t a totally “hell yes!”
- Creating nourishing rituals and routines for yourself. These healthy habits will continue to serve you well during more intensive times in your business.
- Schedule in time to unplug completely. Perhaps try some yoga nidra or go for long walks without any tech.
- Start noticing any signs, synchronicities, dreams, or ideas that may be bubbling to the surface. Write them down in a notebook with a promise to revisit when you feel that spring energy brewing.
It’s important to remember that we won’t always follow the seasons in order; it’s natural to jump around a bit. You may even find that after a particularly big year, you enter a very long period of rest. Or that if you’ve planned a lot of launches in a row, that life feels like one long spring. If that’s the case, just think about how you can create a bit of balance by building in periods of rest or injecting new energy into your business depending on where you're at.
You might also find that different aspects of your business are in different seasons. One project might be coming to fruition while the seeds of another are just beginning to germinate and your overall business is entering her summer period. That’s okay. It’s natural and unavoidable and while it might sometimes feel a bit chaotic, it’s actually a blessing. If every aspect of life was all go, all the time, we’d inevitably get exhausted and burn out. But with this knowledge in your tool belt, you'll be able to hone in on the best types of actions for everything you're working on.